Promoting your book in iBooks
One of the questions I’m constantly asked when I present workshops on Indie Publishing is: How do we promote in iBooks? or How do we increase sales in iBooks? Its not an easy question to answer. One of the things I’m working on today for Cool Gus Publishing is to add links in our website to where our eBooks are available on other sites. We believe this is a good service for our customers and some people just want that easy “one-click” from Amazon or prefer to buy from Barnes and Noble, supporting the bookstore.
But working inside of iBooks is all together a different bird simply because its contained in iTunes.
Recently, Apple sent us a couple of PDF’s about how to promote and market using some of their tools. We got this email because we use iTunesConnect to load our books directly to the iBookstore. Here are a couple of things I think are useful and are not that difficult to use.
The Book Widget. You can actually do this for other products as well.
From Apple: “With Widget Builder, you can easily add interactive widgets to your website or blog. These widgets allow users to explore books and more from the iBookstore and iTunes.”
Go here to see builder.
Basically, you find the books you want, add them to your widget and then copy the code and put it where you want in your website. Depending on your blog, you can do it there, but this morning WordPress is being fussy, so click on image to see the actual widget.
I like this widget and when I rebuild Bob’s site (creating a new Cool Bob site) I will be adding these kinds of widgets making it easy for the reader to find the books they love on the sites that work for them. Its all about the reader!
Another neat thing is the link creator.
From Apple: “With Link Maker, you can create links to content on the iTunes Store, the App Store, the iBookstore, and the Mac App Store, and then place those links on your website, marketing emails, or within your app.”
Go here to use the linkmaker.
Below is a link I created for Bob’s audio book The Jefferson Allegiance. When you click on it you have to launch your iTunes, which can be troublesome for some, but its the only way to get things from iTunes anyway.
I have a lot more reading to do on different things that Apple is doing and creating in order to help the author promote their books. These are just two quick things you can do to make it easier for your customer to get what they love, they way the love it.
Now I have to go put all this on our website….