Please Welcome Guest Blogger Amy Shojai

Please welcome guest blogger and Cool Gus Team member Amy Shojai to Write on the River.

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(Image © Amy Shojai, CABC…Amy’s in house editor.)

When publishing goes KER-FLOOEY, what’s a hybrid author to do? Other than sit in a corner and make the chicken squeak.(Wait, that’s what the dog suggested…)

In my line of work, I always listen to the dog (and the cat) but when it comes to publishing I got much better advice from Bob Mayer and Jen Talty. Bob invented the term hybrid author when New York publishing succumbed to weird-icity. And today, I consider myself a success in no small part because of partnering with the Cool Gus team.

AMY, BEFORE…

A few years ago, I had a high-profile agent, a spokesperson gig with a major pet products company, and a dozen award winning pet books published by “Noo Yawk” publishers. Oh, I worked my furry tail off for years to get there, but thought I’d finally arrived. And then virtually overnight, it all went away.

I tried a new agent and that didn’t work either. So I quit writing. I even took a real job for about six months until I realized it doesn’t matter that “Noo Yawk” doesn’t care. It only matters that I CARE.

Nobody cares more about YOU and your goals than YOU. So ya gotta be nice to you, treat you like royalty, and find ways to say “yes I can” instead of wallowing in “why I can’t.” 

WHO ARE YOU, REALLY?

I am a writer. It’s not what I do, it’s who I am. But the “old Amy” no longer worked in the new world. So I reinvented myself first by brushing the dust bunnies off my backlist and kindle-izing these award winning books. I wrote some new ones, too.

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That led to partnering with Jen Talty and Bob Mayer’s COOL GUS Publishing, who made the titles available in print and all other Ebook formats. Following Bob’s lead again I voiced several of the books for Audible.com. Most recently of all, Cool Gus published my debut thriller and launched the critically acclaimed dog-viewpoint THRILLERS WITH BITE series. The second book in the series HIDE AND SEEK will soon be released. Today, I’m earning more per book sale, and spending less on aspirin that at any time in my publishing career.

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All because publishing went KER-FLOOEY. That’s a techie term. You have my permission to use it. (I’m a writer, so I can make schtuff up.)

BEYOND NaNoWriMo: KNOW YOUR OPTIONS

So, what does this have to do with you? Today there are fewer eyebrows raised toward hybrid authors than when Bob jumped off the digital cliff. He was an early adopter. I followed soon after, but now the flood gates have opened.

How do you become the cream that rises to the top of that flood? Did you complete NaNoWriMo? Are you line at the starting gate, ready to pull the trigger on a spanking-new baby book?

Whether you plan to DIY Ebook, hire POD done, or choose a la carte services for cover design, publishing and more, LEARN FROM MY MISTAKES. Discover the options and make educated choices.

Because do-overs sucketh big time.

EBOOK FOR WRITERS WEBINAR Dec. 7, 2-3:30 NY Time

Cool Gus introduced me to one of their early success stories, author Kristen Lamb, a kick-ass speaker and author advocate and blog-maven extraordinaire who has since create WANA International, based on the book We Are Not Alone first published by Bob and Jen’s publishing team. I have a blast presenting WANA webinars!

Next Saturday, December 7, 2013, join my EBOOKS FOR WRITERS Webinar from 2-3:30 NY time for all the must-know options for publishing in today’s digital age. It’s only $40 (but you’ll get $10 off with the code GO INDIE). Register here.

No hotel, no travel, no makeup required. I love Webinars because I can wear jammies and have a cat or dog on my lap (well, as much of the dog as will fit). The recording makes it possible to revisit the session later—especially helpful for those with a time conflict who live in, say, Australia. Or the wilds of Manhattan. And, if you aren’t yet ready to pull the trigger on your book, the session helps you figure out next steps when you ARE ready. (Hint: Might be a cool early holiday gift for a writer in your life.)

The live Power Point presentation includes lots of SQUEEE! cute animal picture illustrations, answers your questions and gives you a life-preserver to keep you afloat as you dive off the self-publishing cliff. You will learn:

·      Pros & Cons of Ebook Publishing compared to “Traditional”

·      Options Available from DIY platforms to for-hire services

·      Kinds of costs involved

·      What you can (and should) do yourself

·      What you should hire professionals to do

·      Resources for helpful self-publishing software, editorial assistance and cover design help

·      Practical step-by-step how-to “Kindle-ize” your manuscript

·      Formatting tips for illustrations, covers, sidebars and table of contents

·      Promotional must-knows including DO’s and DON’TS!

·      Includes valuable links to further information, available as a down-load/handout.

I got to reinvent myself with help of Bob Mayer, Jen Talty, Kristen Lamb and others who mentored me into creating my BLING, BITCHES & BLOOD BLOG, and breathed new life into my book publishing career. So turn-about is fair play. Besides, it’s just the right thing to do. That’s one reason I jumped at the chance to guest here at Bob Mayer’s amazing blog site. Good karma gets returned so find ways to pay-it-forward, let others know about the seminar (and discount code GO INDIE). You won’t be sorry.

amy5Amy Shojai, CABC is the award winning hybrid author of 26 books who got tired of publishing suck-isity and decided to do something about it. She channels her inner dog and cat, creating nonfiction and thriller books that edu-tain and empower writers and pet lovers.

(Image © Amy Shojai, CABC: Magical-Dawg, Seren-Kitty and the author)

About Jen Talty

Publishing Consultant, Author of Romantic Suspense and Co-Creator of Cool Gus Publishing with NY Times Best-Selling Author Bob Mayer.

Posted on December 5, 2013, in Guest Blogger and tagged , , , , . Bookmark the permalink. 5 Comments.

  1. Thanks for allowing me to hijack the blog today!

  2. Amy, I’m with you! I heard Bob speak for years at the Surrey Writer’s International Conference in Canada, but was afraid to take the leap… But now I’m free! I’ve gone hybrid, starting up a magazine with friends, playing the role of publisher, editor, writer, and marketer all at once. (A big chore for an INFJ, but I’m bouncing around those Meyers-Briggs boxes like crazy!) Congratulations to you and your venture with Cool Gus. And I recommend to anyone reading this to take the course on Saturday, because I’ve heard some of the content. It’s everything you need to know about Ker-Flooey!

  3. Brilliant post, Amy!
    Thanks for the great tips and encouragement!
    Completed NaNo successfullly with my second novel, just on the heels of the first, and ready to rock… (Thanks to Bob and Jen, for a lot of it!)
    Congrats again on your success!
    Regards,
    Lizzi
    (P.S…. equine DVM)

  4. Hey Susan, thanks for the kind words. Many of us are our own worst critics and it takes guts to jump off the cliff…but we can do it in stages, and the stair-step method with help means the landing doesn’t hurt. Lizzie, nice to *virtually* meet you! I love DVMs! (VMDs, too *s*)

  5. Wow! I am really impressed by the way you detailed out everything with great tips, keep it up, thanks a lot for such a wonderful post.
    Digital Publishing Software

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