Category Archives: Guest Blogger

Book Tasting: The Art of the Book Sampler

King, Queen, BishopBob’s post, So You Want to Make a Living Writing? 13 Harsh Truths struck some nerves with a lot of writers. There were many comments and reblogs and as #13 reminds us “Content is King.” That said, in comes little old me with the “Promotion is Queen and together they rule the publishing world.” We really should adjust that. Maybe add the notion of (keeping with the chess analogy) “SEO and all things Algorithmic is the Bishop.” These three things play a huge role in any author business. Point is, you can have great content, but if no one knows it exists, well does it exist?

Bob and I will go back and forth and back and forth for hours in email about various different aspects of these chess pieces. We recently tried taking out on-line ads with a company that places the ads in related content. I was actually surfing blogs one day and found one of our ads. Pretty cool. We tried it for a month and currently we don’t have plans to renew, not because it wasn’t effective, because it was. I have all that lovely data about click ins and click outs and time spent on each page of our website and what they did from there, but I didn’t see a direct correlation in sales on the sites that count, like Amazon. If Cool Gus were still an ecommerce site, selling our own books, this might have been much more valuable, but we’re not and anyone selling on-line knows that there is a huge cost in customer acquisition. You don’t just slap a website up on the internet and expect to have massive sales. And lets face it, everyone sells on Amazon. Heck, I bought my last MacBook Pro on Amazon. You can buy underwear on Amazon. My sister-in-law works for a company that sells tech products through Amazon.

Bob constantly calls himself a publishing whore (he’s not allowed to call me that), but essentially you must be willing to try all sorts of things both in your writing and in the business aspect of your career. The key is to remember that not everything you do will lead to sales, but much of it will have a positive impact. Also, what works for one, might not work for the other. We’ve seen people chase trends in writing as well as in business. If someone is doing XYZ, then everyone is doing XYZ. Nature of the beast. Not saying you shouldn’t, but we are saying, try something different. New. Be adventurous.

The Bob Mayer SamplerThat’s my big Segway to Book Tasting. That’s what I decided to call The Bob Mayer Sampler – a taste of 42 books. And its FREE. You can download a copy from our website, from Amazon, Barnes and Noble, Kobo, Google Play and coming soon to iTunes. We’ve actually done these before. We had the Science Fiction Sampler and the Thriller Sampler. The feedback we have gotten so far on The Bob Mayer Sampler has been very positive. It’s given his fans one place where they can see the order of each series. But its more than that. Bob also talks about his ideas, where they came, how he researched them and some other interesting facts. Did you know that the idea for Psychic Warrior came from when he was a Green Beret and a real, then restricted training program? Interesting stuff. Gives the reader a look at the man behind the books. A connection.

And it gives me more opportunity to push the algorithmic button and play with keywords, make fun charts and spreadsheets. You should have seen one folder I put together about a year ago for one of business meetings (yes, we have them regularly). I had all these pie charts and statistical information compiled on all sorts of things we were doing at the time and Bob just looked at me like I had 5 heads and had beamed down from Planet Crazy or something. Bob is currently rolling his eyes because he looks at this very differently than I do. I see the behind the scenes opportunity in promotion and how readers will find Bob Mayer Books and increasing the chances of new customer acquisition (I just like that word) and repeat buyers. He sees a neat way to connect with his readers and introduce them to his Factual Fiction. I see another way to have the algorithms pick up his titles. And we’re going to be working with our authors to do this for them. I think it’s a good tool. Another look inside, except the reader gets to look inside every book in one place via a download.

I also look at this book tasting as another way to promote binge reading, which is like binge TV watching and that’s important because we as a whole have changed the way we watch TV, a lot and we are changing the way we read. Remember back in the day before VCR’s and DVR’s and if you missed a show, you just missed it. Granted, not as many shows to choose from, but still, you were tied to that time. And, because gremlins do exist and they eat VCR tapes, I missed the series premiere of Who Shot JR. OMG, it was terrible! Oh, and free book to the person who names that show first in the comment section. Bob got my DH and I hooked on The Good Wife. Any show we watch, its all Bob’s fault. Just saying. Anyway, on a rainy day when the poor DH couldn’t go play golf, we watched 9 episodes in one sitting. Yep. Got to love Amazon Fire TV!

So, carrying this idea over to books. We’ve always said the best promotion is a good book. The next best promotion? Another good book. And so it goes. A reader recently contacted Bob about the sampler and how much he appreciated it because he’d just found Nightstalkers and knew he’d read some of Area 51 but hadn’t read all 9. Anyway, he could figure out what he read, and hadn’t read, and go to town because what do readers do when they find a book/author they like? They go looking for more books. But again, that’s another thing that has changed. The way readers find us. And it is harder. How do readers find authors? A recommend from a friend. A review on Goodreads. A search on the internet for Area 51, Atlantis, Green Beret, Yellow Labs, whatever. Or maybe a Librarian or a book blogger. So, what is your favorite book or series?

Nothing but good times.

Protect The Work by @jenniferprobst

Please welcome NY Times Bestselling author and Cool Gus Team Member Jennifer Probst. Take it away Jen Squared!

* * *

I’ve been thinking about a term Susan Elisabeth Phillips – one of my all time fave authors – used in one of her RWA workshops that’s been resonating with me lately.

Protect the work.

This meant different things at various times in my career. In the beginning, it meant make time to write. Between household chores and a full time job and a demanding family life, I needed to make sure I set aside time to write and follow my dream. That was hard enough.

As I became published, it meant make sure I kept writing. Stay away from consistent social media demands that keep you from completing the next book. Look for balance between trying to build a career yet keeping productivity and quality up.

When I hit the Times list, and I gained more readers and success, it meant something else. Protect the work from consistent career stress and self doubt. One day your books are the hottest thing on the market and there’s money, and bestseller lists, and lots of people who want to be your friends. When your book slides, and doesn’t sell as much as originally thought, well, there’s less noise and a lot more self doubt. Many times I would be deep into my writing, loving my story, and come face to face with a scathing review, or discover my new book is tanking, or general sales are lower than anticipated, and the book I’m working on and once loved suddenly goes flat. I’m worried about pre orders, and PR and marketing and sales. Not my new book.

Sometimes it takes me a while to get out of the hole. Eventually, after a brief panic attack, time lost on the computer frantically trying to be proactive, moaning to my husband my career is tanking, fighting the endless voices of negativity, I hear a tiny whisper in my ear.

Protect the work.

Maybe it’s my muse. Maybe my survival instinct. Maybe my soul. Doesn’t matter.

You see, it really is all about the book. Writing a good story. A story that satisfies the soul of a reader and the writer.

Isn’t that always the goal? Money is good. Success is satisfying. Lots of followers on twitters, and good reviews, and Facebook messages that stroke my ego is awesome.

But the best part of the job and the only thing that helps me sleep at night is knowing I wrote a great book. The rest, in a way, doesn’t matter. Not in the big picture.

Sure, networking and doing your job to help build success and gain readership is important. It’s part of the package. But it’s not the end game.

In the end, everything is about the book.

Write a great book and they will come. Keep writing great books and more will show up.

Eventually.

Clear the mechanism.

Protect the work.

* * *

You can pre-order Jennifer’s latest release here.

 

A day in the life of an Agile Publishing Partnership

by Jen Talty

In the last two months, we have partnered with two new authors; Mark Chisnell and Sibella Giorello. At Cool Gus, we believe that anyone in between the author and their readers must add value. That is a question we discuss with authors for a long time before both parties decide if this is a partnership that can add value to the author’s career because (one of our other sayings): there are many roads to Oz and Oz means different things to different authors. Publishing is not a ‘one size fits all’ business.

So, what is it like to be me? Never a dull moment when you’re surrounded by 4 screens, three computers, an iPad and surround sound. Who says I need a dog under my desk? The best part is yesterday, amidst the madness, I figured out how to cool down my iMac. Nope. Not telling. You all can sweat it out!

Cool Gus Command Center

Cool Gus Command Center

So, a day in the life…

Yesterday, after finishing up a first read through and sending an editorial note to Jennifer Probst for a short story titled Dante’s Fire, updating keywords for Bob, approving ads for an on-line ad campaign, creating a bundle cover for Mark and Colin Falconer, sending work to one of my assistants, and updating our Kindle Countdown, I began working away on a cover for Sibella for her YA book titled Stone and Spark when I received an email from Sibella letting us know her other publisher had been informed that Amazon would be featuring the third book in her Raleigh Harmon Series: The Rivers Run Dry from 14 to 30 March and she figured it would be impossible to switch gears and get the first book in the series: The Stones Cry Out up and ready for sale by 14 March. Yes, that is she emailed Bob and I on 10 March 2014. And one day later, The Stones Cry Out is available for sale via Amazon partnered with Cool Gus. I use the word partnered because we don’t really view ourselves as publishers, but we’re not a paid service either. Money rolls to the author; always.

A few things had to be in place in order for this to happen. First, we needed cover, which we had, though we are going to be updating it as we work on an over all branding plan with Sibella. Because this is a backlist title, we also had an edited manuscript. I received the email at 11am and by 4pm later that afternoon, I had the book loaded to Amazon and by 6pm that night, all the reviews had been linked. While I did that, Bob and Sibella discussed some other things they could do to promote both books. While I waited for some thing to happen on the back end, I went back to my to do list putting together some bundles we’ll be featuring shortly.


Meanwhile, back at the ranch, we had some missing reviews (49 to be exact) on one title for Mark from Powder Burn. I did what I could on my end (that was sending an email with all the proper ASIN and ISBN numbers) and continued on with my list. The reviews have been found and are now back where they belong. Thank you.

Couple of key things here. First, what other “publisher” would help promote another publisher’s book? At Cool Gus, what is good for the author is good for Cool Gus. We’re not about a book; we’re about careers. Building them. Supporting them. The long tail. We’re hoping Colin Falconer will be picked up by Amazon Publishing and we’re working on making that connection for Colin, getting his manuscript to the right people.

Something else to consider: we don’t want 100 authors. We can’t do justice to 100 authors. There is only one of me and cloning isn’t an option since Bob has sent the mold off with the mothership. Publishing is a business. It’s a people business. We were at a conference last month and someone asked me what we get out of attending conferences. That answer is simple: networking. We have spent a lot of time cultivating relationships with the people at KDP, Createspace, Amazon Publishing, Nook, Kobo, Google, Bookbub, Book Sends, Audible/ACX, Storyfinds, Overdrive, Inkbok, and so many others in this business.

Bob has always said it is nearly impossible to self-publish if you have more than a couple of titles. What can be overwhelming to the new author is all the nuances there are to self-publishing, which has changed drastically just in the last couple of years. Bob has made his living as an author (or is it writer, I forget) since 1991. He knows both camps. His insight into the business comes laced with experience and blunt honesty, which is available to our authors at any given time.

The reason we were able to get the book up in such a short time is because we are a team. We work together to make sure the author (which is who we work for) gets what they need when they need it and in a timely fashion. This is why we are looking for just a couple more authors to round out our team.

It’s a great time to be an author.

Blog Contest for this Week: Sign up for Bob’s Newsletter and get your name put in for a drawing to win an AUDIO edition of The Kennedy Endeavor. Bob sends out a newsletter no more than 4-6 times per year. Besides interesting information about Cool Gus, Sassy Becca and Big Orange (Bob’s new Jeep), Bob also gives his newsletter subscribers exclusive content. You can sign up here.

Also, Bob is doing a Goodreads Giveaway. Here are the details.

Goodreads Book Giveaway

Cut Out by Bob Mayer

Cut Out

by Bob Mayer

Giveaway ends March 16, 2014.

See the giveaway details
at Goodreads.

Enter to win

Please Welcome Guest Blogger Amy Shojai

Please welcome guest blogger and Cool Gus Team member Amy Shojai to Write on the River.

amy1

(Image © Amy Shojai, CABC…Amy’s in house editor.)

When publishing goes KER-FLOOEY, what’s a hybrid author to do? Other than sit in a corner and make the chicken squeak.(Wait, that’s what the dog suggested…)

In my line of work, I always listen to the dog (and the cat) but when it comes to publishing I got much better advice from Bob Mayer and Jen Talty. Bob invented the term hybrid author when New York publishing succumbed to weird-icity. And today, I consider myself a success in no small part because of partnering with the Cool Gus team.

AMY, BEFORE…

A few years ago, I had a high-profile agent, a spokesperson gig with a major pet products company, and a dozen award winning pet books published by “Noo Yawk” publishers. Oh, I worked my furry tail off for years to get there, but thought I’d finally arrived. And then virtually overnight, it all went away.

I tried a new agent and that didn’t work either. So I quit writing. I even took a real job for about six months until I realized it doesn’t matter that “Noo Yawk” doesn’t care. It only matters that I CARE.

Nobody cares more about YOU and your goals than YOU. So ya gotta be nice to you, treat you like royalty, and find ways to say “yes I can” instead of wallowing in “why I can’t.” 

WHO ARE YOU, REALLY?

I am a writer. It’s not what I do, it’s who I am. But the “old Amy” no longer worked in the new world. So I reinvented myself first by brushing the dust bunnies off my backlist and kindle-izing these award winning books. I wrote some new ones, too.

amy3 amy2

That led to partnering with Jen Talty and Bob Mayer’s COOL GUS Publishing, who made the titles available in print and all other Ebook formats. Following Bob’s lead again I voiced several of the books for Audible.com. Most recently of all, Cool Gus published my debut thriller and launched the critically acclaimed dog-viewpoint THRILLERS WITH BITE series. The second book in the series HIDE AND SEEK will soon be released. Today, I’m earning more per book sale, and spending less on aspirin that at any time in my publishing career.

amy4

All because publishing went KER-FLOOEY. That’s a techie term. You have my permission to use it. (I’m a writer, so I can make schtuff up.)

BEYOND NaNoWriMo: KNOW YOUR OPTIONS

So, what does this have to do with you? Today there are fewer eyebrows raised toward hybrid authors than when Bob jumped off the digital cliff. He was an early adopter. I followed soon after, but now the flood gates have opened.

How do you become the cream that rises to the top of that flood? Did you complete NaNoWriMo? Are you line at the starting gate, ready to pull the trigger on a spanking-new baby book?

Whether you plan to DIY Ebook, hire POD done, or choose a la carte services for cover design, publishing and more, LEARN FROM MY MISTAKES. Discover the options and make educated choices.

Because do-overs sucketh big time.

EBOOK FOR WRITERS WEBINAR Dec. 7, 2-3:30 NY Time

Cool Gus introduced me to one of their early success stories, author Kristen Lamb, a kick-ass speaker and author advocate and blog-maven extraordinaire who has since create WANA International, based on the book We Are Not Alone first published by Bob and Jen’s publishing team. I have a blast presenting WANA webinars!

Next Saturday, December 7, 2013, join my EBOOKS FOR WRITERS Webinar from 2-3:30 NY time for all the must-know options for publishing in today’s digital age. It’s only $40 (but you’ll get $10 off with the code GO INDIE). Register here.

No hotel, no travel, no makeup required. I love Webinars because I can wear jammies and have a cat or dog on my lap (well, as much of the dog as will fit). The recording makes it possible to revisit the session later—especially helpful for those with a time conflict who live in, say, Australia. Or the wilds of Manhattan. And, if you aren’t yet ready to pull the trigger on your book, the session helps you figure out next steps when you ARE ready. (Hint: Might be a cool early holiday gift for a writer in your life.)

The live Power Point presentation includes lots of SQUEEE! cute animal picture illustrations, answers your questions and gives you a life-preserver to keep you afloat as you dive off the self-publishing cliff. You will learn:

·      Pros & Cons of Ebook Publishing compared to “Traditional”

·      Options Available from DIY platforms to for-hire services

·      Kinds of costs involved

·      What you can (and should) do yourself

·      What you should hire professionals to do

·      Resources for helpful self-publishing software, editorial assistance and cover design help

·      Practical step-by-step how-to “Kindle-ize” your manuscript

·      Formatting tips for illustrations, covers, sidebars and table of contents

·      Promotional must-knows including DO’s and DON’TS!

·      Includes valuable links to further information, available as a down-load/handout.

I got to reinvent myself with help of Bob Mayer, Jen Talty, Kristen Lamb and others who mentored me into creating my BLING, BITCHES & BLOOD BLOG, and breathed new life into my book publishing career. So turn-about is fair play. Besides, it’s just the right thing to do. That’s one reason I jumped at the chance to guest here at Bob Mayer’s amazing blog site. Good karma gets returned so find ways to pay-it-forward, let others know about the seminar (and discount code GO INDIE). You won’t be sorry.

amy5Amy Shojai, CABC is the award winning hybrid author of 26 books who got tired of publishing suck-isity and decided to do something about it. She channels her inner dog and cat, creating nonfiction and thriller books that edu-tain and empower writers and pet lovers.

(Image © Amy Shojai, CABC: Magical-Dawg, Seren-Kitty and the author)

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