A group of authors who write shorter works are claiming they’re being discriminated against because Amazon has shifted payment in Kindle Unlimited from titles borrowed to pages read. Imagine? I don’t seem to recall a single one of those authors crying out about getting paid the same amount for a fifty-page book as the author who has published a four hundred page book. If I missed your blog about this, please let me know in the comments section.
And apparently, according to this article in the Guardian, the authors who wrote these shorter works are: “A lot of self-published romance authors are disabled, stay-at-home mums, or even a few returned veterans who work in the field because a regular job just isn’t something they can handle,” she says. “People are shedding a lot of tears over this.”
So writing is not a regular job? (And don’t get Jen going on the ‘stay at home mum’ thing.) I have no doubt that quite a few authors relying on this have issues. And that the change is hurting many. But last I checked Amazon, and almost every other company I can think of, isn’t in the business of developing their business model to do anything other than succeed. And for those who think I’m an Amazon apologist, please read my other blogs. I always recommend anyone doing business, even as a customer, with Amazon, read The Everything Store. My takeaway from that was that Amazon’s founder, Jeff Bezos isn’t in it to make a lot of money; he’s in it to win. And that indeed is dangerous to any who do business with Amazon. But that’s the reality.
In Special Forces we were taught winning was everything, so I understand that mindset to an extent. Because losing in that line of work had far deeper repercussions.
Here’s more reality: Kindle Unlimited is voluntary. Let’s accept one fact: a lot of people jumped on board with this because they were gaming the system. Knocking out a lot of short works to gain an inordinate payment under the old system. In fact, at Cool Gus, we adjusted some things for the change, breaking each of our Shit Doesn’t Just Happen books into 7 shorts about each specific catastrophe– I was even interviewed by the NY Times about KU when it first came out.
But overall, authors who wrote full length novels were actually getting screwed. If I’d wanted to game the system, I should have focused on writing five 20,000 words stories (earning $6.60 if all are borrowed) rather than one 100,000 page book (earning only $1.32 if borrowed). Under Kindle Unlimited my income would have been five times what it is. Under the new system, my income is more, as long as those pages get read. Yes, the caveat of quality.
I’ve been blogging about things that Special Forces has taught me. Another thing I’ve brought into being in business for myself is to not react, but act. Jen and I spent a good amount of time discussing this change and what it means to our business model and plan and how we might need to adjust. No knee jerk reactions. No screaming the sky is falling. And we have to remember that while the Kindle has been around a bit, and eBooks a bit longer, this is still all very new and there will be disruptions in the business. We’re only on day 2 of it. Ah, for the old cro magnon days of publishing where your royalty statements came in with the pterodactyl carrier.
Here’s one of the most bizarre comments in the article: “By placing the emphasis on length of book rather than quality of book, Amazon is shutting out more than just erotica authors.”
Uh, excuse me? Unless I’m greatly mistaken it’s exactly the opposite. A reader has to read in order for the author to get paid now. Not simply borrow a book and get to 10% of the pages. That would seem to tilt toward quality. In fact, it was those who gamed the system who were focusing on quantity, not quality.
But here’s the real key: Enrolling a title in Kindle Unlimited is a choice. If these shorter works are of quality, here is a simple solution: disenroll them. Price them at whatever is needed to bring in the same royalty (a $2.99 read will earn more, slightly more than $2). Of course, readers might not pay that much for a short read (although it’s less than the average cup of coffee).
Maybe be thankful for the six months during which you made money at the expense of authors of longer works?
But that’s not the way it works. Amazon is the Evil Empire. Except, without Amazon, almost none of those authors who are now indie would be making much of anything or have made much. Apple, Kobo, Nook, etc. did not lead the way in opening up publishing. It was Amazon. So once more, authors turn to bite the hand that fed them. Much like the Authors Guild published a letter in the NY Times, yet every one of them still has their books on Amazon and cashes their checks (eventually after everyone else in between takes their slice).
I’m not saying I like getting paid per page (although I can opt out and only some of my books are in KU for various readers). But I didn’t invent it, and I as Jeff Bezos was quoted: Complaining is not a business strategy.
And let’s point out another fact: In traditional publishing, an author receives a royalty on a paperback. Let’s say it’s priced at $6.99. The author gets a royalty usually from 8% to 10%. Let’s be generous and do 10%. So the author gets .70 per book sold. Let’s say the book is 400 pages long. The author gets a whopping .0017475 cents per page (Authors Guild, rise up!!!). Wait, let’s take out agent 15%. The author gets .0014853 cent per page. And that’s giving them credit for every single page. In fact, The Guardian, the same paper, doesn’t seem to read it’s own articles since it points out that The Goldfinch, the 37th bestselling ebook of the year for Kobo, was completed by just 44.4% of Kobo’s British readers.
Of course, that’s all as disingenuous as the other arguments since trad authors get advances. But if you’re midlist or below and don’t earn out, you’re not going to be getting many of them.
A huge part of the key to success in a Special Forces mission is the planning. I’ve found applying aspects of this planning process in the civilian world has aided me greatly in building a successful writing career, a seven-figure publishing company, and a consulting and speaking business (which uses Special Forces tactics and techniques in other fields).
Here are five tools we used, which you can also:
- Conduct an area study. We spent a considerable amount of time researching the environment and locale in which we would be operating. We had an extensive checklist of items to consider, from the obvious like terrain and enemy forces, to the less obvious, such as flora and fauna, power grids, medical issues, infrastructure, etc. Going into a place blind is a formula for disaster. Have an area study checklist for your area of operations.
- We went into ‘isolation’. Once we were handed a mission packet, we were locked up in a secure compound. This was not only for security reasons, but also to allow us to focus with no distractions. While a 24/7 isolation might be extreme in the civilian world, it is possible to conduct a form of isolation. When in the key planning stages, do you limit outside distractors? As a writer, I sometimes rent an apartment or house in a different locale with no television, cable, internet or phone. It allows me to focus completely on the writing.
- Make contingency plans. What can go wrong, will go wrong. I was a bit taken aback reading Lone Survivor and the lack of mission planning and contingency planning that was conducted before that operation. One thing we always factored in was that we were going to be found by the indigenous personnel no matter where in the world we went. In isolation we “war-gamed” as many possibilities as we could imagine. And then planned for them. Even before isolation, we had a team Standing Operating Procedure that laid out many of our contingencies for stock situations. (More on SOPs in another post). Remember, it’s too late to plan for Murphy to visit, when he’s amongst you.
- Rehearse. Then rehearse some more. And then more. And make sure everyone is cross-trained so that if only one member of the A-Team makes it to the target, then he can achieve the mission. There is no substitute for rehearsal. Think of sport’s teams: they call rehearsal ‘practice.’ And make sure your rehearsals are as realistic as possible. There were times our training was more dangerous than the actual mission. But there is no substitute for rehearsal. And prioritize your rehearsals based on time available. We always started with ‘actions on the objective’, which was the mission and then worked backward from that.
- Conduct a briefback. This is critical and a valuable tool that can be used in any environment prior to launching on a mission. After finishing your plan to do something, you should conduct a briefback. A briefback is an effective tool a leader can use to make sure subordinates have developed a plan that will accomplish the goals and whether adequate support has been allocated. The briefback is a way of insuring that everyone understands the mission and all key parties such as operational, logistics, communications, transport, etc. are on the same sheet of music. The briefback also assigns responsibilities. When the FOB (forward operating baser) commander gives the team a go at the end of the briefback he is taking responsibility for the team on this mission. The briefback is attended by the A-Team, the FOB commander, his staff, and any other parties that are connected to the mission. It is limited to those who have a need to know and classified at least at secret level. In essence, though, a briefback can be used in any situation where a group must work together to accomplish a mission to insure that the planning and preparation are well done.
These are just some Special Forces tools that can be modified and used in pretty much any setting and for any mission. For more detail, you can check out Who Dares Wins: Special Operations Strategies for Success, or ask in the comment section.
As we all know, the concept of a subscription service for books is extremely new. There are several models on the market now for effectively monetizing subscriptions, and none of them exactly matches what we’re used to from traditional sales royalties. As the market experiments with different approaches, there are bound to be some missteps and false starts along the way. In fact, we should expect this business model to evolve even more in the near future.
Scribd took a significant risk putting in place a model that paid authors the same amount as a retail model for each book read by a subscriber. As we all know, romance readers tend to be incredibly avid readers. In trying to cater to this voracious readership while under this progressive payment model, Scribd has put itself in a difficult place. In a bid to better balance these operating expenses, Scribd is immediately slashing the volume of romance novels in its subscription service.
If you are receiving this email, then you are a Draft2Digital author who has published books in the romance genre to Scribd. This means that some or all of your romance novels are likely going to be delisted from their service today. (Books that are priced at free will not be removed.)
While a large number of romance novels will be removed from Scribd, it isn’t all of them. We aren’t privy to the exact guidelines Scribd is using to decide which romance novels will remain, and it’s our understanding that they remain in flux at Scribd. However, over the coming days, we will be working closely with Scribd to resolve the exact criteria and share them with you so that you’ll have the opportunity to restore all of your titles to the service.
Please Note: If you write in other genres, understand that those books will not be affected by this policy change.
We apologize for any inconvenience this may cause and assure you that we are working with Scribd to explore alternative solutions to this challenging problem, always searching for new terms that could restore our full catalog to their service.
Believe me, this situation is just as difficult for Draft2Digital as it is for you. We also stand to lose a significant portion of our revenue due to this change. More importantly, we regret that we couldn’t give our authors more notice, but unfortunately we were informed quite late in Scribd’s decision-making process. It has been our highest priority throughout these discussions to preserve as many of your books in the service as possible, and we will continue to pursue that goal going forward.
If you have any further questions or concerns, please don’t hesitate to contact us.
So. Make of it what you will. But to me it means a lot of steps in the wrong direction for subscription services. It means that if a certain genre gets too many borrows for the subscription price, yet the service has to pay authors, the system is breaking down. Something has to give. De-list titles. Already happening. Pay authors less? On the horizon.
I get that it’s a business decision. But it’s an interesting one that portends much.
Bottom line: romance readers are not particularly welcome at Scribd. You read too much.
Aint that a hell of thing to say?