Success in publishing rests on acting instead of reacting
Posted by Bob Mayer
I received a couple of “rejections” the other day. As a professional writer with over 20 years experience, I’ve had more than my share of rejections. In this case one was from Amazon regarding publishing with their Encore program and something else. The other was for a book we’ve already published but I was looking to see if a major publisher would pick it up considering the success I’ve had the last two years.
My reaction, as is normal for most when they get a “rejection”, was negative. But as I teach in Write It Forward I didn’t respond. I sat on it, thought about it and talked it out with my wife and business partner.
Then, the following morning, I had a moment of enlightenment, while working out in the fitness center in the hotel in Melbourne where I was presenting at the Australian RWA Conference.
Re-reading Amazon’s response, I realized they weren’t rejecting me. They were complimenting me. They basically were saying the royalty cuts and exclusivity they wanted in exchange for their Encore program were for a long list of things they would do for me; except we’re already doing all those things at Who Dares Publishing. So it made no sense and they understood that.
Jen Talty and I formed the company in November 2009, not long after Amazon had launched their Encore program (and most people hadn’t even heard of it—I hadn’t) and long before there was a Thomas and Mercer. Even before Borders went down the drain. Before eBooks took the publishing world by storm. When people were laughing at eBooks at the January 2010 Digital Book World Conference, saying “Why should we worry about something that’s only 3% of our income?”
I formed it because my experience as a Green Beret A-Team taught me that a small, highly efficient team can do things which larger, more cumbersome, and less efficient organizations couldn’t. An A-Team is a force multiplier, which can have an effect far beyond the scope of most teams. It’s the most formidable military organization in the world.
Jen worked full time for all of 2010 and neither of us were able to take even a single dollar out of the business. We had to put every hard-earned dime right back into it. In essence, working for nothing. Very few people would have worked as hard as Jen did for as long as she did, with little reward and no guarantee it would work.
The first author we brought on board besides my books was Kristen Lamb with We Are Not Alone: The Writers’ Guide to Social Media. I think that’s telling. We knew back then that the key to success in the electronic world was promoting via social media, and it’s the first thing we published. And we incorporated the things she espouses in the book; the primary one is have your content first, before you start blasting things out on social media. The fact Jen and I were able to evolve into the Write It Forward blog we now have here and the new Write It Forward book that was just published last week is a key part of our success.
Slowly, we brought other authors on board. Amy Shojai, a well known multi-published pet expert and speaker. Natalie C. Markey, expert in special needs dogs and also teaches Writing Mom’s. Victoria Martinez, an expert in unique and unusual tidbits of Royal History. Marius Gabriel, best-selling author of Romantic Thrillers. What we were looking for, besides great content, were authors who were willing to promote, to be part of a team.
We also had some authors shy away, not willing to take a chance with us. Some ran back to their traditional publishers and signed deals with very low e-royalty rates, but they were going for the known, rather than be willing to take a chance. I’ve seen none of those author’s books doing much of anything on Kindle or PubIt, so I’m not sure how that worked out for them. In fact, I haven’t seen any of the backlist titles we’d already have available for sale even published yet in eBook. I imagine those titles are sitting somewhere in that publisher’s queue waiting for it’s chance. Meanwhile, they are earning nothing.
In the space of 24 hours I went from feeling bummed over a rejection to feeling very excited with the realization that we did it right at Who Dares Wins Publishing and we’re continuing to do it right. That a rejection is actually a blessing, that frees me once more to focus on taking Who Dares Wins to the next level. The key is that we can move to the next level because we’re not reacting to try to achieve what others are scrambling to do right now, because we already did all those things that publishers and authors are trying to comprehend. We’re moving into the future because we’re acting, not reacting.
Write It Forward!
About Bob MayerBob Mayer is a NY Times Bestselling author, graduate of West Point, former Green Beret (including commanding an A-Team) and the feeder of two Yellow Labs, most famously Cool Gus. He's had over 60 books published including the #1 series Area 51, Atlantis and The Green Berets. Born in the Bronx, having traveled the world (usually not tourist spots), he now lives peacefully with his wife, and said labs, at Write on the River, TN.
Posted on August 19, 2011, in Publishing Options, WDWPUB, Write It forward and tagged Bob Mayer, ePublishing, Self-Publishing, Technology and Publishing, The Future of Publishing, Write It Forward, Writer Resources, writing. Bookmark the permalink. 14 Comments.