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Take it away Jennifer!

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Don’t you Love a good sale, especially after being broke from the holidays?

My very first book I ever wrote, Executive Seduction, is now only .99!

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 I always love writing about the difference between men and women in a romance. In this quick teaser, my heroine Chandler, is upset about a miscommunication with my hero, Logan. They both approach this hurdle in opposite ways. Females like to talk. Men like action. Enjoy!

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EXCERPT FROM EXECUTIVE SEDUCTION

Chandler dragged in a breath. “I think last night proved that ultimatums do not work in a relationship. When you told me to be home by a certain hour, I felt threatened, so I tried to do something to reassert my independence. But my plan backfired, and only ended up getting us confused and dragged poor Harry into our mess. I think this whole episode showed we’re having problems facing our emotions.”

She stopped for a moment to judge his reaction. He shrugged out of his leather jacket and stood before her in his t-shirt and jeans, hands on hips. The thin cotton material stretched lovingly over his muscular chest. He seemed to be listening to what she said, even though he had an oddly determined expression on his face. Knowing she had a bad habit of chattering when she was nervous, she paced the room and tried to find the right words.

“Perhaps this is a sign for us to slow things down. Trust and communication are the basics for a successful relationship. Maybe we need to get to know each other a little better. Maybe we should get used to the idea of compromise.” She pushed back her heavy mane of hair and sighed. “I admit my fault in this, and I’m sure you’re sorry for the way you communicated your concerns and barged into Harry’s apartment. Maybe we can turn this episode into something of a learning experience. What do you think?”

He reminded her of a warrior. He stood by the door. Legs braced apart. Thumbs hooked in his pocket as he waited. Dark hair mussed. Eyes narrowed. An unreadable expression on his face that made her more nervous than a testosterone-fueled temper tantrum. Waves of energy and tension emanated from his figure and pulled her to him in a way she recognized all too well. She fought the physical attraction that raged between them and awaited his response.

“Are you finished?”

“Yes. I’ve told you how I feel. Now, I think you should explain your feelings and maybe we can work something out that would be agreeable to both of us.”

Suddenly his mouth curved into a lazy smile and displayed a set of perfectly straight, white teeth. A purely devilish smile that promised retribution, and promised it slowly. Her stomach twisted in response to the predatory look on his face. With ease he closed the distance between them. His hands reached out to settle on her shoulders, then he ran his palms down her arms in a caress. His voice poured over her like warm, sticky molasses.

“Chandler, in a couple of hours everything will be clear. You’ll know me in every way imaginable, and I’ll know you. There will be no more communication problems, no more games, and no more lies. I’m taking you to bed, and there’s not a damn thing you can do about it.”

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New York Times and USA Today Bestselling Author Jennifer Probst

A Little Bit Naughty…A Little Bit Nice

Website: http://www.jenniferprobst.com

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We’re reposting this because another article just came out on 22 December, regarding the same topic from Book Business:

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The notes on the first posting of this blog were interesting– a lot of emotion about whether someone “liked” or “disliked” B&N. But that has nothing to do with business. A motto we’ve lived by at Cool Gus is: It’s not a good thing, or a bad thing, it’s a real thing.

What we mean by that is that in Bob’s 30 years in publishing, every single event had two sides to it; the key to success is to factor it into our business plan, regardless of how we feel about it. So:

Our take at Cool Gus: Barnes & Nobles current financial situation is something to be concerned about in publishing, even for those who earn the majority of their income from eBooks. This situation is not Indie VS Trad or eBook VS Print. This is an industry wide situation that affects all of us, but in different ways. So as business people in the publishing industry we need to plan for what our business will look like in 1 year, 3 years, 5 years, but just as important: what does that mean for YOUR career.

Nook is costing B&N money, which is bringing down any profit they might earn to try to turn their bottom line around. They spun off their college bookstore unit. They’ve had 4 CEO’s in five years. Stocks are in the red. Not looking too good for Barnes & Noble right now. Yet I was in a quite large B&N a couple of weeks ago with my son where we spent over 100$ on books. Probably the first purchase I made in that store both physical and on-line in 3 years. Not because I’m not a fan, but because I don’t like to shop. I’m also an early adopter of technology, so I’ve been reading eBooks since before the Kindle came out on a Sony eReader. I guess that’s the Betamax of eReaders? And I rarely mind waiting two days for something (unless it’s a computer or other fancy shiny tech item).

But I don’t make up the vast majority of consumers. I’m not even in the bell curve for consumer behavior, and many career authors and other industry professionals aren’t either. It is a mistake to think that because you do things a certain way that everyone else does it that way too. Market research is not a pure science like chemistry, but it is a social science and uses statistical science to find the majority slice in any given market.

This is very difficult to do in the book business and the only way to do it is to measure what consumers buy. Where they buy it. And what influences their decisions. Then break that up into categories because there are bargain book hunters, bestselling top of the list at any price readers, and everything in between.

So what is an author to do? Our suggestion? First, take the emotion out of it and remember this is your livelihood. Next, understand what you control and what you don’t control. We don’t control what is happening to B&N. We do control our own business strategy. With that in mind what happens to you as an author if Nook goes away or if B&N goes under? Will your publisher be able to get you racked in WalMart? Costco? Target? Who, by the way, all have less shelf space dedicated to books. The only books I see there are those of authors who have recently passed or those on the top 20 of the New York Times and a couple of lines from Harlequin (but not all of them). My Target just expanded to carry groceries (big mistake if you ask me since we’re in the heartland of Wegmans) but in doing so, they took space from other departments because they didn’t expand their square footage. Wegmans used to have entire half row dedicated to books. Now it’s half that size.

But does being racked even matter to you?

Barnes and Noble is being crippled in a way by its own uniqueness and its inability to adapt. B&N helped put many a bookstore out of business, but it wasn’t the only entity that did that. Changes in technology. Changes in consumer buying habits. They all helped. Just like Blockbuster knocked out all my local small video rentals. Then Netflix knocked them out, now we have a wide variety of digital downloads and streaming. Welcome to the changing world of technology.

Amazon has offered a different option to consumers and its done that very well, just as B&N did so many years ago. But Amazon isn’t the only one offering other options. Apple has a bookstore and we know many authors who do quite well there. Kobo is a great option in Canada. Amazon maybe the leader, but its not the only game in town. PC is the leader in business and personal computing, but Apple does okay. Apple is the leader in cell phones, but Samsung does quite well. Verizon and AT&T.

It appears that B&N is in trouble and that is going to affect us all. If it does go under, are you prepared?

Every author we work with at Cool Gus Author Centric Team has a different reason for publishing with us depending on their own goals in publishing. It’s commonly recommended that an author not put all their eggs in Amazon; at Cool Gus we don’t think an author should put all their eggs into Traditional or Indie. It’s why we do the heavy lifting helping a traditional author becoming hybrid. Its why we support our authors traditional careers as well as their indie releases and work closely with them to look ahead and plan so that we are acting ahead of changes in publishing; not reacting.

2016 is going to bring some changes in publishing, both good and bad. Are you ready?

Time Patrol: Ides of March

15 March 2016

Ides of March 480 BC: Go Tell The Spartans . . .

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Ides of March 1783: Washington Must Stop a Mutiny

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