Category Archives: Cool Gus Publishing
I think I’ll start this off backward. Bob is taking care of The Future Leader of the Resistance prepare for the coming of another Future Leader of the Resistance. I’m sure this will consists of lots of trucks and other manly things.
Now lets jump to the first part: The Battle of Palo Alto. I’m not the history buff that Bob is, but I am fascinated by history. I’ve learned a lot over the years working with Bob, probably more than I ever thought I wanted to know, and really, need a random fact, Bob is your guy.
The very first major battle in the Mexican-American War was The Battle of Palo Alto on May 8, 1846 in Brownsville, Texas. So, in honor of this battle we are giving away West Point to Mexico, the first book in the Duty, Honor, Country Trilogy for FREE. This is only available on Amazon.
Please feel free to leave an honest review on Amazon after downloading and reading the eBook. We appreciate the support. READERS RULE!
They swore oaths, both personal and professional. They were fighting for country, for a way of life and for family. Classmates carried more than rifles and sabers into battle. They had friendships, memories, children and wives. They had innocence lost, promises broken and glory found.
Duty, Honor, Country is history told both epic and personal so we can understand what happened, but more importantly feel the heart-wrenching clash of duty, honor, country and loyalty. And realize that sometimes, the people who changed history, weren’t recorded by it. In the vein of HBO’s Rome miniseries, two fictional characters, Rumble and Cord are standing at many of the major crossroads of our history.
Our story starts in 1840, in Benny Havens tavern, just outside post limits of the United States Military Academy. With William Tecumseh Sherman, Rumble, Cord, and Benny Havens’ daughter coming together in a crucible of honor and loyalty. And on post, in the West Point stables, where Ulysses S. Grant and a classmate are preparing to saddle the Hell-Beast, a horse with which Grant would eventually set an academy record, and both make fateful decisions that will change the course of their lives and history.
We follow these men forward to the eve of the Mexican War, tracing their steps at West Point and ranging to a plantation at Natchez on the Mississippi, Major Lee at Arlington, and Charleson, SC. We travel aboard the USS Somers and the US Navy mutiny that led to the founding of the Naval Academy at Annapolis.
We end with Grant and company in New Orleans, preparing to sale to Mexico and war, and Kit Carson and Fremont at Pilot Peak in Utah during his great expedition west.
Nothing But Good Times Ahead!
Please welcome guest blogger Colin Falconer to Write on the River!
THE BLACK WITCH OF MEXICO
(note this title is FREE to those who have a subscription to Kindle Unlimited)
I was in Mexico researching a book and a writer friend told me about the black witches. I decided to go looking for one. It was in the south, in a town called Catemoco, that I finally tracked one down.
He was a snappy dresser, even down there in the middle of nowhere; a silk guayabera shirt, chunky gold rings on every finger, one of them a skull with small rubies set into the eyes.
In a candle-lit room filled with statues of Santa Muerte, he got straight down to business.
‘Is this for business or for love?’ he asked me.
I decided to play along. ‘Love,’ I said.
‘Who is this woman? Do you want her back – or do you want her dead?’
That took me off balance. ‘I don’t want anyone to die,’ I told him.
‘Give me a photograph,’ he said, putting out his hand. ‘She will come back to you.’
He smiled as if he could read my mind.
“There exists good and evil in the world,’ he said. ‘There is the devil and there is God.’
He regarded him with his magician’s nasty eye. ‘I can call forth the maldad negra and cause great harm, even death.
‘Is that what you want? Is it? All I need is a name, and a piece of their clothing or even a photograph. I can take away your bad luck and give it to someone else.
‘Or I can make a woman love you. Is that your secret desire? Come, tell me. What is it you want? I can give you anything, anything. Todo que quieres.’
I walked out.
But the idea lingered; what would have happened if I had gone along with him?
And so The Black Witch of Mexico was born.
Would you sell your soul to have anything you wanted?
From the witch markets of Mexico City to the ancient valleys along the Guatemalan border, places still haunted by the statues and ruins of the Olmecs, a man is drawn deeper into a world he doesn’t understand. He soon comes to question everything he once believed.
Are witches just superstitious nonsense? Or is there such a thing as real evil in the world?
The Black Witch of Mexico is a chilling psychological thriller where nothing is quite what it seems.
Be careful what you wish for – you might just get it.
Which we haven’t made a final decision on. For Shit Doesn’t Just Happen, the first book in the series, we have a final cover. The release date is 9 September 2014 and you can pre-order your copies at Amazon and iBooks (other platforms pre-order coming in the next 24 hours).
I could get into various points of what makes a good cover, but there are plenty of really good blogs and information out there about that. I could also get into various techniques I use in Photoshop. I did a short video on that when I made a cover for Mary Reed McCall. Other than this Video, which might interest you, the technical details would bore the novice to tears. Its almost as bad as listening to me when I go off on a tangent about how to create an eBook and HTML and CSS…oh no…I’m losing you.
Back to Shit Doesn’t Just Happen II Cover in the making…
Bob and I have always had a collaborative process when it comes to covers. Not just for his covers, but for all our authors as well. When doing a cover, I always try to get a feel for what the author has imagined their cover might be and try to give them concepts that fill their vision. I also do my own vision because I didn’t write the book, therefore I am not as close to it and I have a different perspective. Each author is a little different in that some have very definitive ideas of what they want or don’t want. I will always make recommendations or tell authors if I don’t think an idea is working, but the bottom line is the author gets the final say. I could go through close to 75 different covers before we land on just the right one. We will often go through 20 different fonts to get just the right one. Or make minor tweaks here in there in color or placement of extra images etc. Sometimes it has taken a couple of months to finalize a cover.
I really love the creative process and what I love the most is the input from the author. Today, Bob and I spent a good portion of our day emailing back and forth for the cover of Shit Doesn’t Just Happen II (which will be out 23 September 2014). Actually, the emailing started as I was sitting in an airport while searching various sites for images and ideas for the cover. Plus, we wanted to mirror the first book, but we wanted to make sure it was different enough that everyone would know by just looking at the cover it was not the same book.
We place a lot of importance on cover and spend a lot of time working on them. They are a very important visual marketing tool and in thumbnail, it has to reach out to the reader and say, ‘look closer’, which isn’t always an easy thing to do. One of the things we’ve always said was the cover has to say something about the book. Well, that is very true about fiction. A romance cover needs to look like a romance. A thriller has to have a darker feel to it. It’s one way the reader categorizes books in their mind. They are flipping through web pages and they see something that looks similar but different to something they read and loved, they are more likely to stop. Images trigger a visceral reaction. So, genre does play a key role in the direction we go with our covers. One series, The Duty, Honor, Country Series, we used historical images and the while the books are very much fiction, they have a non-fiction feel, which is what Bob wanted. However, non-fiction can be different. Interesting point here was that I thought Bob had totally lost his mind when he asked me to work up the covers for Duty, Honor, Country. Initially, I fought Bob on this idea. I thought we were heading in the wrong direction, but often, as the creative process works, we have to try different things and as soon as I did the layout, I knew we had a winner.
In non-fiction, it is often the title, subtitle and content of the book that triggers the reader to look closer. When readers search on-line for fiction, they often search by author name or specific genre categories. When readers are looking for non-fiction, they are more apt to search by key words and topic such as, what really happened to the Titanic? Or, The Criminal Mind. Or, The Civil War and Women. Cover is still important, especially now with the amount of on-line shopping for books.
Bob had sent an email to me about a week ago with the disasters he’d be covering in this edition and I focused on the Challenger and used an image from that disaster. It was a good cover and Bob liked it, but he thought it would give the reader a false concept of what the book was about since the image is one of those images that most of us would recognize. I agreed, but was still like, ugh, I really liked that cover. I tried various different ideas he had, and neither one of us was feeling it. Then I found this abstract image and thought, wow, that’s different. Intriguing. Which is what we wanted. But it didn’t scream disaster. So, I started playing with different ideas with that image. Which also sparked some other ideas. And that is the key.
The process in getting from an idea of a cover, to the final, OMG that is a great cover, is as frustrating and exhilarating as writing a book.
Just like writing a book, creating a cover is a process. A process of creating a world a reader can relate with and get lost in. I look at it as if I’m creating a character. Writers have always said that good characters ‘pop’ off the page. Well, we’ve also always said that covers have to ‘pop’. When a reader searches for something on any on-line retailer, or even on Google, the images that draw our attention and if one is interesting, well we click on it. Especially if we don’t know exactly what we are looking for. Pick a topic. One that interests you. Or one that you are currently writing about or researching. Go to Amazon and search that topic. What comes up? What covers draw you in? Did you look at the covers first, or read the title?
We writers also often use beta readers to get feedback. Covers can be treated the same way.
We have a pretty good idea of which cover we’re leaning toward. But here are a bunch of different covers (in random order). Please, let us know your thoughts, comments, opinions. We really appreciate all the feedback.
Cover Concept One
Cover Concept Five
Which cover do you like the best and why?
Nothing but good times ahead…
by Jen Talty
In the last two months, we have partnered with two new authors; Mark Chisnell and Sibella Giorello. At Cool Gus, we believe that anyone in between the author and their readers must add value. That is a question we discuss with authors for a long time before both parties decide if this is a partnership that can add value to the author’s career because (one of our other sayings): there are many roads to Oz and Oz means different things to different authors. Publishing is not a ‘one size fits all’ business.
So, what is it like to be me? Never a dull moment when you’re surrounded by 4 screens, three computers, an iPad and surround sound. Who says I need a dog under my desk? The best part is yesterday, amidst the madness, I figured out how to cool down my iMac. Nope. Not telling. You all can sweat it out!
So, a day in the life…
Yesterday, after finishing up a first read through and sending an editorial note to Jennifer Probst for a short story titled Dante’s Fire, updating keywords for Bob, approving ads for an on-line ad campaign, creating a bundle cover for Mark and Colin Falconer, sending work to one of my assistants, and updating our Kindle Countdown, I began working away on a cover for Sibella for her YA book titled Stone and Spark when I received an email from Sibella letting us know her other publisher had been informed that Amazon would be featuring the third book in her Raleigh Harmon Series: The Rivers Run Dry from 14 to 30 March and she figured it would be impossible to switch gears and get the first book in the series: The Stones Cry Out up and ready for sale by 14 March. Yes, that is she emailed Bob and I on 10 March 2014. And one day later, The Stones Cry Out is available for sale via Amazon partnered with Cool Gus. I use the word partnered because we don’t really view ourselves as publishers, but we’re not a paid service either. Money rolls to the author; always.
A few things had to be in place in order for this to happen. First, we needed cover, which we had, though we are going to be updating it as we work on an over all branding plan with Sibella. Because this is a backlist title, we also had an edited manuscript. I received the email at 11am and by 4pm later that afternoon, I had the book loaded to Amazon and by 6pm that night, all the reviews had been linked. While I did that, Bob and Sibella discussed some other things they could do to promote both books. While I waited for some thing to happen on the back end, I went back to my to do list putting together some bundles we’ll be featuring shortly.
Meanwhile, back at the ranch, we had some missing reviews (49 to be exact) on one title for Mark from Powder Burn. I did what I could on my end (that was sending an email with all the proper ASIN and ISBN numbers) and continued on with my list. The reviews have been found and are now back where they belong. Thank you.
Couple of key things here. First, what other “publisher” would help promote another publisher’s book? At Cool Gus, what is good for the author is good for Cool Gus. We’re not about a book; we’re about careers. Building them. Supporting them. The long tail. We’re hoping Colin Falconer will be picked up by Amazon Publishing and we’re working on making that connection for Colin, getting his manuscript to the right people.
Something else to consider: we don’t want 100 authors. We can’t do justice to 100 authors. There is only one of me and cloning isn’t an option since Bob has sent the mold off with the mothership. Publishing is a business. It’s a people business. We were at a conference last month and someone asked me what we get out of attending conferences. That answer is simple: networking. We have spent a lot of time cultivating relationships with the people at KDP, Createspace, Amazon Publishing, Nook, Kobo, Google, Bookbub, Book Sends, Audible/ACX, Storyfinds, Overdrive, Inkbok, and so many others in this business.
Bob has always said it is nearly impossible to self-publish if you have more than a couple of titles. What can be overwhelming to the new author is all the nuances there are to self-publishing, which has changed drastically just in the last couple of years. Bob has made his living as an author (or is it writer, I forget) since 1991. He knows both camps. His insight into the business comes laced with experience and blunt honesty, which is available to our authors at any given time.
The reason we were able to get the book up in such a short time is because we are a team. We work together to make sure the author (which is who we work for) gets what they need when they need it and in a timely fashion. This is why we are looking for just a couple more authors to round out our team.
It’s a great time to be an author.
Blog Contest for this Week: Sign up for Bob’s Newsletter and get your name put in for a drawing to win an AUDIO edition of The Kennedy Endeavor. Bob sends out a newsletter no more than 4-6 times per year. Besides interesting information about Cool Gus, Sassy Becca and Big Orange (Bob’s new Jeep), Bob also gives his newsletter subscribers exclusive content. You can sign up here.
Also, Bob is doing a Goodreads Giveaway. Here are the details.