You did it. You got the words down. What now?
Now you have to close the deal. The film clip in this blog is from Glengarry Glen Ross, featuring Alec Baldwin (in an academy-awarded nominated role) giving his infamous ‘Coffee is for Closers’ speech in a David Mamet movie. If you haven’t seen it, it’s enlightening (be warned: plenty of profanity).
How did you react? Most people react negatively to Baldwin. But he makes quite a few good points:
If they don’t want to hear what he has to say to him, they shouldn’t be in that room.
If they want to make money, they have to close.
If you want to succeed, follow:
In Write It Forward I teach the three steps of change: Moment of Enlightenment (Attention and Interest), make a Decision, and then have Sustained Action.
What do you want to do with your book? If you’re happy you wrote 80,000 words or so and you’re done with it, then you’ve closed. Congratulations. Go get a cup of tea. But if you want to publish successfully, then put down that cup of coffee. Coffee is for Closers.
Most aspiring writers aren’t closers. And most lament it’s because getting an agent is so hard, the odds are terrible, publishing is contracting, no one really reads, etc. etc. etc. Except here’s the deal: Agents, publishers, readers, all exist to consume books. They’re the given. They’re the lead. YOU have to be the closer.
You have to be the Closer with great material. By constantly improving your craft of writing. You have to Close by studying and following the business, by being a professional who wants to be employed in the world of writing. By following up every possible opportunity you get with determination and professionalism. By shutting up about the unfairness of it all and doing everything in your power to Close the deal.
I was amazing, stunned, when I heard that less than 10% of writers who were told to follow up a one-on-one at a conference by an agent actually sent in the follow up material. Essentially, those writers called a client who had expressed interest, talked about the interest, then hung up without closing. They got the Attention, had the Interest, then made the Decision to quit. To not take Action.
If you’re going to self-publish, you’ve just become an entrepreneur. You’re running a business in a very competitive environment. Yes, we all talk sweet, but they’ll cut ya!
Publishing is a very hard business. It’s tough to get published in any mode. Then it’s tough to succeed once you’ve been published. But people do it. They’re called Closers.
Write It Forward!
Yeah, you do sort of need one to be a writer contrary to what many who know me think of me. I’d like to say a little bit more about the mind for two reasons: one is that it is the primary tool you use when writing. Second, to write good characters, you need to understand the mind because it is the driving force behind your characters’ actions.
As a “machine” the brain is very inefficient. Physiological psychologists estimate that we use less than ten percent of our brain’s capabilities. (Rent the Albert Brooks movie Defending Your Life and see how he uses this in his story.) In many ways, that is what makes writing fiction so hard and draining: you are trying to expand the portion of your mind that you normally use and tap into your subconscious. A little bit of understanding of that other 90 or so percent is useful. It is commonly called the subconscious or the unconscious and plays a very large role in determining our character (key buzz word). Whether you agree with people such as Freud and Jung, it is useful to know a little bit about their theories. A fully rounded character has a complete brain and while they may only consciously be using ten percent, that other ninety percent affects their actions.
As a writer you will start having dreams about your story and your characters. That is your mind working even when you consciously aren’t. You will also run into “writer’s block” which I believe, when real, is your subconscious telling you to hold until you realize in your conscious mind something important with regard to the story. This is where the “write what you feel” school of creative writing comes in. I believe what they are focusing on is this very thing: the power of the subconscious (90% vs. 10%). It is more than feeling though; it is a large part of your brain and the better you can get in touch with it and use it, the better your writing will be.
There are many experiences a writer should have in order to understand both their own mind and the minds of other people. You have to remember that you are not the template for the rest of humanity. Hard as it may be for some to believe, there are differences between people.
I’ve sometimes said the best thing about a writers’ group is not necessarily the critiquing or networking, but rather watching the different ‘characters’ in the group and trying to figure out what is motivating them to act the way they do.
If you don’t understand yourself both mentally and emotionally, you might have a hard time understanding others. Therapy can be a very useful tool for a writer to dig into their own mind to figure out where they are coming from. Yes, if you’re a writer, you need help as I recommend in Write It Forward.
After listening to many authors speak of their creative processes I realize they are talking on two levels. There’s what they are saying and there is what they are meaning. The saying part often varies, but they almost always mean the same thing. For example, there is the issue of outlining. I know writers who swear by outlining and others who say they don’t outline at all, they just write. However, I’ve also found those who don’t outline tend to do a lot of rewriting, thus the first draft of their manuscript might be considered a very detailed outline. Those writers who do a lot of outlining tend to not want to do much rewriting. But in the final analysis, although the two methods seem very different, they are actually the same in creative essence.
Also remember that there are two sides to the brain. The right side is your creative part while the left is more analytical and logical– this is where the editor part of you resides. Sometimes you have to silence that editor while creating or else nothing will get done.
Are you left brain dominant or right brain dominant, or just plain nuts?